The EADS Technology Licensing initiative concludes its successful outreach to Canada’s automotive sector

28 February 2013

The EADS Technology Licensing initiative’s highly successful tour of Canada’s “automotive corridor” was completed today at a regional conference that confirmed this country’s interest in innovation and know-how to improve its manufacturers’ productivity and competitiveness.

During the Canadian Automotive Parts Manufacturers’ Association (APMA) meeting in Windsor, Ontario, representatives from major manufacturers, suppliers and government acknowledged that Canada is lagging in applying innovation – which is important for bolstering its position in a rapidly-changing industry.

EADS’ broad portfolio of technologies available for licensing has attracted significant Canadian interest, including expertise in materials and manufacturing processes, along with electronics, sensors, vibration control, noise reduction and situational awareness aids.


The EADS team is given a first-hand look at Waterloo University’s laboratory for embedded software in safety-critical systems during a stopover on the Canadian outreach tour. Sebastian Fischmeister, WatCAR’s Associate Director – Connectivity and Systems, explains the laboratory’s operations to EADS tour participants (from left to right): Christian Weimer, Peter Westphal, Olaf Heinzinger and Lawrence Stein.

Wulf Hoeflich, Head of the EADS Technology Licensing initiative, said this interest was expressed across-the-board by subcontractors, Tier 1 suppliers, the major OEM (original equipment manufacturers), and Canada’s research community.

“Our slogan for this week’s visits was: ‘EADS brings innovation technology down to Earth,’ and we found Canada to be very open to this opportunity,” he explained. “My team – with resources from our Corporate Technical Office and across the company – will now be available in bringing EADS technology to road-level with Canada’s automotive industry.”

The EADS Technology Licensing initiative is overseen by the EADS Corporate Technical Office, which coordinated the resources of EADS Innovation Works – the company’s research and development arm – for the Canadian outreach. Supporting this trip was the Canadian embassy and consulate in Germany, as well as the APMA.

EADS participants in the tour of Canada were Wulf Hoeflich; Dr. Peter Westphal, the EADS Senior Manager – Strategy, for Technology Licensing and Intellectual Property; Lawrence Stein, Senior Manager of Technical Marketing for EADS’ Corporate Technical Office; Dr. Christian Weimer, Head of Operations for the EADS Innovation Works’ composites technical capability centre; and Olaf Heinzinger, the Senior Manager of Intelligent Systems in EADS Innovation Works’ technical capability centre for electronic, communication and intelligent systems.

During its week-long Canadian visit, the EADS team went for meetings in the Ontario province “automotive corridor” cities of Aurora, Hamilton, Guelph, Waterloo and Windsor.